ANDREW RIVERA

DIGITAL MEDIA SPECIALIST

cutfilmtovent@gmail.com
Queens, NY

EDUCATION

SUNY Purchase
2010 - 2015

Bachelor’s Degree
Screenwriting and Playwriting

EXPERTISE

Adobe Creative Suite
Audience Development
Social Media Strategy
Script Writing and Editing
On-Camera Hosting

Project Management
Interviewing
Camera Operation
Production Design
Series Development

EXPERIENCE

Video Editor | More Perfect Union

May 2021 - March 2023

  • Produced, hosted and edited multiple long-form videos for social distribution across YouTube, Twitter, Instagram Reels and TikTok with multiple videos surpassing 1 million views.

  • Assisted in a pre-production capacity on set with gear assembly, audio/visual set up, teleprompter operation and directed talent for multiple videos.

  • Developed an instructional, company-wide workshop that details on-camera performance illustrating it’s relevance in a post-production capacity with an emphasis
    on editing and publishing.

Audience Development Strategist | NYT Wirecutter

October 2014 - May 2021

  • Head Strategist for Wirecutter's Social Video arm. Scripted and produced engaging short form content for Instagram Reels, TikTok and YouTube Shorts with multiple videos reaching over 1 million views. Increased followers on each platform by the tens of thousands.

  • Wrote and formalized a company-wide social video workflow making it easier for departments to work together to produce and publish video content on different social channels with an emphasis on audience growth and retention.

  • Wrote engaging copy for Twitter, Facebook and Instagram posts to generate engagement and thousands of website visits on a daily basis.

Originals Content Producer | NowThis Media

March 2023 - present

  • Produced, wrote, edited and directed long-form content for YouTube, Facebook Watch, Instagram, Amazon Prime Video and Discovery Plus Platforms.

  • Conceived and executed series from pitch to post-production and provided on-set leadership on shows including 'WTFAQs,' 'ConTECHtual' and 'NowThis Nerd.'

  • Achieved a total of over 100 Million views across all series after developing overarching marketing strategies including cross-promotional materials and native content on relevant social media channels.

  • Scripted and edited short-from videos for social media distribution achieving up to 30M+ views for numerous top performing videos with an accumulative view count in the hundreds of millions on Facebook.

References available upon request.